While traditional in-store visits might limit them to the information available on product labels, social media provides a platform for brands to offer detailed insights about their products or services. [newline]Brands with effective social media strategies can target their audience based on various factors, including demographics, shopping patterns, and interests. This means that consumers are more likely to see posts and advertisements that align with their personal preferences and needs. The beauty of social media lies in its immediacy, but there’s a depth to it that many businesses overlook. It has revolutionized customer service, allowing brands to address concerns, answer queries, and resolve issues in real time.

Some researchers argued that social media can influence brand awareness (Ancillai et al. 2019; Hsiao et al. 2020). For instance, Hsiao et al. (2020) investigated the effect of social media in the fashion industry. Another group of studies investigated the effect of social media on the level of sales and consumer purchase intention (Ancillai et al. 2019; Itani et al. 2017; Salo 2017; Hsiao et al. 2020; Mahrous 2013). For example, Itani et al. (2017) used the theory of reasoned actions to develop a model that tests the factors affecting the use of social media by salesperson and its impact. By collecting data from 120 salespersons from different industries and using SmartPLS to analyse the data, it was found that attitude towards social media usefulness did not affect the use of social media. It was found that social media use positively affects competitive intelligence collection, adaptive selling behaviour, which in turn influenced sales performance.

In this post, we focus on the social media data which starts at slide 205 in the report. Once you have the data, you can optimize marketing efforts and content based on your findings, such as offering discounts during the holiday season to encourage people to buy and spend more. In 2004, Myspace was the first social media platform to reach 1 million active monthly users. Then, in 2012, Instagram was the first platform to reach 1 billion. You can request a demo of Brandwatch Social Media Management to see how it all works.

Deploying compelling content on digital marketing platforms is one way to stand out from the crowd. Over 7+ years of agency-side experience in performance marketing for Fortune 500 brands across an array of industries/verticals and media platforms. Earned a Master’s Degree in Digital Marketing & Analytics at Aurora University. Finally, part of a great social media marketing plan is reviewing analytics. You can track views, likes, shares, comments, and other aspects of engagement to see what parts of your plan have the most impact. Every social media marketing strategy will eventually have to change, because social media changes constantly.

Another study by Ancillai et al. (2019) used in-depth interviews with social selling professionals. [newline]There are over 5.2 billion social media user identities, meaning 63.9% of the population has created at least one social media account. As long as you create the right strategy and target the right people, you should see success with social media marketing. The key is to pick the best platforms and influencers for your brand, both of which can be automated using the right influencer marketing tools. While short-form videos are growing, long-form content still holds strong on YouTube, showing that users want both quick entertainment and in-depth insights. Use both formats as part of your YouTube marketing strategy to maximize audience retention and discoverability. And brands that fail to adapt will struggle to scale their engagement and growth.

The content should align with the interests of your target audience and be customized for each platform. Consistently updating your content ensures your brand remains top-of-mind for your followers. To truly stand out and build a brand, strategic marketing efforts are essential. Each social media platform comes with its own voice and environment. However, your brand and identity must remain the same, regardless of where you post.

Use that to experiment and refine your approach over time, and you’ll be ready to evolve your tactics over time based on what the data reveals. The goal is to create content that not only engages your audience but also performs well in search results so that you make sure your content reaches an even wider audience. That diverse content we mentioned earlier is key to maintaining engagement. Instead of relying solely on still images or short videos, aim for a variety of formats such as infographics, surveys, and tutorials. Direct engagement with potential customers also plays a crucial role.

While we might not have a crystal ball, it’s safe to say that several trends are poised to reshape the field of social media marketing. The social media efforts for all stores are managed centrally, which used to be time-consuming and resource-draining for their marketing team. Again, they used the Brandwatch suite to make sure everyone was on the same page.

Social media is an important facilitator of relationships between a company and customers (Agnihotri et al. 2012; Tedeschi 2006). Customers are more connected to companies, which make them more knowledgable about product selection and more powerful in buyer-seller relationships (Agnihotri et al. 2016). Social media also helps companies to increase business exposure, traffic and providing marketplace insight (Agnihotri et al. 2016; Stelzner 2011). As a result, the use of social media supports business decision processes and helps to improve companies’ performance (Rossmann and Stei 2015). Social media plays an important part in the digital transformation of businesses.

So, consider the people you’re trying to reach and how you would classify them as a group. For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly. You can also ask them questions about your products and services or their pain points.

Livestream and online events can help a brand engage with their audience in real time. It also allows for better engagement and places your brand as an industry leader. Brands like Mailmodo use this strategy, hosting live streams on LinkedIn and YouTube to create a platform for interaction, education, and the expertise that a person may want to create. Companies such as Wendy’s have mastered the science of social media marketing, which enhances brand visibility and connects meaningfully with their target audiences. If you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy. Many brands also curate customer photos to use throughout their marketing campaigns.

Social Media Marketing – A Complete Guide

A comprehensive social media management tool enables marketers to schedule posts, manage multiple social media accounts efficiently, monitor performance, and ultimately streamline their SMM efforts. Thus, by mixing evergreen and trends-based content, brands can stay relevant in the fast-paced social digital marketing world without compromising authenticity or long-term value. For businesses targeting professional users or other companies, LinkedIn offers a prime environment for B2B marketing, thanks to its professional network and industry-focused discussions.

We also uncovered that the best time to post on Instagram for engagement is generally weekday mornings between 7 a.m. Instagram is a highly visual platform that supports photos, carousels (multi-photo posts), Stories, Reels, and live videos. Facebook is the world’s most widely used social network, ปั้มไลค์ boasting over 3 billion monthly active users — more than a third of the world’s global population logging in at least once a month. Social media marketers are spoilt for choice when it comes to platforms — our guide to the top social media sites contains over 20 platforms to consider.

Define Kpis And Metrics To Track Success

Any business of any size can quickly get up and running and establish their brand presence across multiple platforms. In response to growing concerns over privacy, 2025 will see even more emphasis on protecting user data. Platforms will likely implement stricter regulations around data collection, and businesses will need to be transparent about how they handle customer information.

Sharing feedback from happy customers boosts your credibility and builds trust. Highlight positive feedback to help influence potential customers and spur them to action. Most users don’t just want to see words on a page, especially when they are scrolling through their favorite social platform. Use high-quality visuals to capture their attention and interrupt their scrolling cycle. Share of voice measures your brand’s visibility compared to competitors and helps you understand your presence and influence within the industry.

This includes creating content that resonates with your audience and encouraging them to share it across social networks. Social media marketing is a powerful tool for businesses to connect with their target audience and increase brand awareness. By engaging with followers, responding to comments, and sharing valuable content, companies can build a loyal community of customers. It’s important to stay consistent with posting and keep up with the latest trends to make the most out of social media marketing efforts. In today’s digital landscape, social media has become an indispensable tool for businesses to connect with their target audience, build brand awareness, and drive engagement. Social media marketing involves utilizing various social media platforms to promote your brand, products, or services.

Social media marketing is the process of creating and posting content to promote your business or products on social media platforms. These outlets include Facebook, Instagram, X (formerly Twitter), TikTok and LinkedIn. Social media marketing has become an extremely popular way for businesses to connect with their audiences, as each platform reports millions — or even billions — of daily users. The efficacy of social media marketing is discernible through various indicators.

Next, you need to identify the specific problems your audience is facing or the pressing desires they have. Once your target audience is defined clearly, you can develop digital marketing messaging that highlights how your business solves their top problems or satisfies their needs. You must have a well-defined audience in mind before selecting digital marketing channels and content marketing strategies. Otherwise, you risk creating messaging or using digital marketing tactics that are off the mark.

You can use SocialPilot’s calendar or any other social media scheduling tools to plan your content calendar. Lastly, most of the studies on social media in the context of B2B companies use a cross-sectional approach to collect the data. Future research can use the longitudinal approach in order to advance understanding of social media use and its impact over time. The next group of studies looked at social media use by B2B companies (Andersson et al. 2013; Bernard 2016; Bolat et al. 2016; Denktaş-Şakar and Sürücü 2018; Dyck 2010; Guesalaga 2016; Habibi et al. 2015).

These kinds of posts are the goal, balancing the need to create engaging content with tangible results. Whether you’re sharing an article, announcing a new product, or engaging directly with customers, every interaction on social media falls under this umbrella. Since these influencers are already creating content around home decor and DIY they likely have an audience that is interested in creating a safe and secure home.